July 28, 2021
Don’t miss out on this marketing trend with the best ROI.
Overwhelming evidence suggests that video content produces more engagement and conversions for businesses.
Video drives 50 times more organic search results than plain text. Without questions, video can help you get more customers, delight and retain them with minimal cost.
Producing video content should be on top of your marketing to-do list.
Here are all the fun facts:
More than 50% of consumers want to see videos from brands, according to recent report by Hubspot.
Using videos on landing pages will increase conversions by 86%. (source)
43% of people want to see more video content from marketers. (source)
93% of businesses say that they’ve gotten a new customer thanks to a video on social media. (source)
94% of video marketers say video has helped increase user understanding of their product or service. (source)
84% of marketers say video has helped them increase traffic to their website. (source)
81% of marketers say video has helped them generate leads. (source)
Video emails see click-through rates that are 96% higher than non-video emails.
20% of people will read the text on a page, but 80% of people will watch a video.
Let me help you develop a strategy to take advantage of this wonderful trend.
Bobby
June 10, 2021
Foolproof technique for creating engaging Facebook video ads that convert.
In recent years video content has exploded in popularity on all the social media channels, especially Facebook. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands … more than any other type of content. You should make it a big part of your marketing strategy. Facebook ads give you the greatest return on your investment. If the thought of making video frightens you, don’t worry; It’s easier than you think. Let know show you how.
As with all good content, it starts with good writing.
Here’s how you do it:
1. Start with What then Why and Why.
a. What do you want to tell your audience/customers?
b. What’s in it for them? What can the customers stand to gain by using your product or service, or what they stand to lose by not purchasing. Why should they care?
c. Why you are doing what you are doing.
Start the video of with something unique and/or captivating. Promise them something of value and deliver on that promise at the end of the video.
For example if you are a company that sells fresh roasted sustainable coffee beans delivered right to your customers’ doors.
Here’s how you would approach this video to attract potential customers:
a. The what: Tell the audience that fresh roasted coffee taste the best.
b. The why: The customers save money and time by purchasing from you. Because going to the supermarkets to buy staled beans at the supermarkets is a waste of money and time.
c. The last why: Why is your company passionate about delivering great tasting coffee.
For the fist 5-10 seconds: Show a model opening a package of your coffee brand. She whiffs the aroma from the package. Caption: “Did you know coffee beans taste best when consumed within 3 weeks after roasting? Stop buying your beans at the local supermarkets, they have been sitting there for months.”
Show video clips of a local farmer picking coffee beans, then show how you roast the beans and package them ready for your customers.
Caption: “We sourced our beans from small sustainable farms around the world, roast them upon order and have it shipped to your door within 3 days. Why? Because we want our customers to have the best tasting coffee in the world, without leaving their doorsteps” The female model enjoys the coffee on her porch under the morning sun. End with a Call To Action. “Visit our website for more details”
You can put this video together by footages you record yourself or from stock footages you purchase online.
Alternatively, you can use pictures instead of video to cut down on cost. You would put the same captions over those pictures.
I highly recommend these two books if you want to dive deeper into persuasive communication and copy writing:
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heath.
How to Write a Good Advertisement: A Short Course in Copywriting by Victor O. Schwab.
Bonus tip: With Facebook video ads, it’s better to use captions because users often don’t have their headphones or sound turned on.
In the next post I will talk about the technical details on how to record the actual video and make it look and sound good.
In the meantime if you have any questions or need help with video content for your marketing strategy email me at bobby@bbvu.net
Thanks for stopping by.
Bobby